The acquisition means Jiji will now be able to access 300 million people across five markets. This is something of a coup for a company originally from Ukraine, pulling off an acquisition in one of the world’s last huge, relatively untapped regions. The transaction is supported by one of Jiji’s principal investors, Digital Spring Ventures.
Jiji is the highest rated app in Nigerian e-commerce, with more than six million unique active users and 50,000 professional sellers listing more than one million items in a rapidly growing market of 200 million people. It’s now aiming for 10 million users in the next couple of years.